Spornosexual: a new breed of men?

In the mid-1990s, journalist Mark Simpson on the pages of the New York Times presented the results of his observations of modern men. As a result, the concept of “metrosexual” was born - a resident of a megacity who does not consider it shameful to look after himself.

Ten years later, when we only had time to get used to an incomprehensible word, the same author proclaimed the coming of a new type — a sporesexual.

However, it is not so easy to find differences in it from its predecessor. A new word is deciphered even more intricate: here sport, porno and sex are linked together.

What does it mean? Do men want to be like porn actors and athletes at the same time? Anyway, it is not clear. As in the case of metrosexuals, it is easier to draw a recognizable image than to explain.

New natural

Let's imagine what a typical metrosexual looks like. Neat, carefully shaved beard or well-defined stubble, and even the complete lack of facial hair.

Clothing that suggests that its carrier is up to date with the latest trends in the world of men's fashion. And of course, attention to detail: plucked eyebrows, well-groomed nails, clean skin.

Not a single detail of the image of the metrosexual should be random. All wild, violent and hairy should be excluded, leaving only slight negligence. In Italy, even there is a special concept - sprezzatura. In a word, a metrosexual is a man who “also” is able to look after himself.

Sporean is easier to describe. He always looks like he is shooting in lingerie advertising. Formally, the male model is present in the frame only to demonstrate a narrow strip of fabric in an intimate place.

Such advertising may look strange, considering that in most situations no one sees the laundry. But for the viewer the main thing is not at all the laundry. The main thing is the body.

Spornosexual does not need powerful muscles or an intricate hairstyle. The main goal for him is healthy, harmonious forms. He is not trying to catch up with the heroes of the thriller or Spider-Man from the comic book.

It is important for him that the body looks natural and no one has any reason to accuse its owner of the use of steroids and prohibited methods. A man with such a body does not want to be compared with known types. He creates himself.

Is Instagram to blame?

Any advertising seeks to ensure that the viewer himself “thought out” that part of the story that remained behind the scenes. What does a man do in lingerie advertising? Who is he? What do you do? Surely it has something to do with sex. In social networks even spread pictures with the hashtag #aftersex. What will he do next?

He goes for a run, makes himself a healthy breakfast (coffee is just sugar free!), Goes to work, where he has a special ergonomic table, where you can sit and stand. He adores individual training programs, follows the latest nutritional research, and regularly meditates. And, of course, does not smoke and almost does not drink.

He certainly has an account in social networks. Sporean loves to show off. He has already lost count of images in which the coveted “cubes” flaunt in all possible angles.

"Correct" life extends to the worldview. Sporean sex is easy to calculate from the information on the personal page. He is subscribed to many groups and publics on motivation, leadership behavior, success and positive thinking. His image is thought out and gives the impression of constant movement and development.

Controversial or sexy?

The advent of a sporesexual, announced by Mark Simpson, can hardly be called a new revolution in the standards of male behavior. Quite the contrary - it looks like a departure from extremes.

They still take care of themselves, but they do it for self-improvement, and not to be like those who are in fashion now. If they look like daffodils, then, unlike lovers of endless selfies and bows on the background of carpets, bathrooms or beautiful landscapes, they have something to demonstrate to others.

Striving for perfection can turn into discontent towards oneself.

Only one question remains: what will happen next? Will this form of self-care become a dependency? Striving for perfection can turn into discontent towards oneself.

Will there be a wave of male anorexia, caused by the desire to quickly lose weight by the opening of the season? Will the adepts of the new naturalness be able to adapt to the limitations that will inevitably come with age?

And will they bring happiness to a life in which the race for the ideal does not stop for a minute and even one missed training can be unsettling?

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